Donald Trump says he will hit films made in foreign countries with 100% tariffs, as he ramps up trade disputes with nations around the world.
The US president said he was authorising the Department of Commerce and Trade Representative to start the process to impose the levy because America’s film industry was dying “a very fast death”.
He blamed a “concerted effort” by other countries that offer incentives to attract filmmakers and studios, which he described as a “national security threat”.
Filmmakers have for years left Hollywood for destinations including the UK and Canada to lower costs. One non-US union said the tariff plan would be a “knock-out blow” to the international industry.
Trump said on his Truth Social platform: “It is, in addition to everything else, messaging and propaganda!”
“WE WANT MOVIES MADE IN AMERICA, AGAIN!”
US Commerce Secretary Howard Lutnick responded to the announcement, saying “We’re on it”.
But the details are unclear. Trump’s statement did not say whether the tariff would apply to American production companies producing films abroad.
Several recent major films produced by US studios were shot outside of America, including Deadpool & Wolverine, Wicked and Gladiator II.
It was also unclear if the tariffs would apply to films on streaming services, such as Netflix, as well as those shown at cinemas, or how they would be calculated.
The founder of European cinema chain Vue, Timothy Richards, questioned how Trump would define a US film.
Speaking to BBC Radio 4’s Today programme, he said: “Is it where the money comes from? The script, the director, the talent, where it was shot?”
What impact might Trump’s Hollywood tariffs plan have?
Mr Richards said the cost of filming in southern California had grown significantly over the last few decades, prompting filmmakers to move production to locations including the UK, which have increasingly offered tax incentives and lower costs.
“But it’s not just the actual financing itself,” he added.
“One of reasons UK has done so well is we have some of the most highly experienced and skilled film and production crew in the world.
“The devil will be in the details.”
Meanwhile, UK media union Bectu warned the tariffs could “deal a knock-out blow” to the industry and its tens of thousands of freelancers, as it recovered from the pandemic and a “recent slowdown”.